Claro Dia das Mães
Hand painted alphabet and phrases
The Ad Agency Talent Marcel from São Paulo (Brazil) hired me to create hand-painted letters for the campaign 'Mother's Day' in which they were working for their client Claro. The letters should follow a free brush style and show the brush strokes.
The project included: The campaign's logo, phrases, icons, and an entire hand-painted alphabet.
This campaign was released in 2019. See the whole process below.
This campaign was released in 2019. See the whole process below.
First sketches
Options presented to the client
Approved logo
Alphabet
Final pieces made by the agency
