Claro Dia das Mães
Hand painted alphabet and phrases

The Ad Agency Talent Marcel from São Paulo (Brazil) hired me to create hand-painted letters for the campaign 'Mother's Day' in which they were working for their client Claro. The letters should follow a free brush style and show the brush strokes. 
The project included: The campaign's logo, phrases, icons, and an entire hand-painted alphabet.
This campaign was released in 2019. See the whole process below.
First sketches
Options presented to the client
Approved logo
Final pieces made by the agency
Thank you :)

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