Claro Dia das Mães
Hand painted alphabet and phrases
The Ad Agency Talent Marcel from São Paulo (Brazil) hired me to create hand-painted letters for the campaign 'Mother's Day' in which they were working for their client Claro. The letters should follow a free brush style and show the brush strokes.
The project included: The campaign's logo, phrases, icons, and an entire hand-painted alphabet.
This campaign was released in 2019. See the whole process below.
This campaign was released in 2019. See the whole process below.
First sketches
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/cf866013-37f1-4888-a669-a2e23c15ad9a_rw_1920.jpg?h=13121020d8958ebef8ff1761ef089f55)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/943c4891-9a0a-4d62-a696-cab045541eb5_rw_1920.jpg?h=502d86c4bcf62af6839fd14bc77f8162)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/be20e7a0-d586-43c2-a10a-c5afc8c45fc2_rw_1920.jpg?h=bec88527b1d9c30c03cabd0729ab77b1)
Options presented to the client
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/0b614240-8028-4633-b6db-ca9e411a10f2_rw_1920.jpg?h=e520ee899f35204b47889523bfacf538)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/2e36b5d5-16cf-406b-b39e-87ef4d10fd29_rw_1920.jpg?h=9c6ca452921ced413fdf7919e9e46a6e)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/12a05fc3-2440-4383-a588-7ba681a3143b_rw_1920.jpg?h=9ad160ae08b98d4b3055598216903145)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/f72b3842-9075-49f5-8282-1354390996fe_rw_1920.jpg?h=b892db4408d77f6dfa419e1f59999ff6)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/6b30fc0f-ca94-4c40-841f-a43adc5a276e_rw_1920.jpg?h=6683d826fd3b466e2ed34077eb5d910a)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/16700187-3ae2-4060-9763-a327cfedd745_rw_1920.jpg?h=1c107082bdcb3abb66d937987fd68ca0)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/d0ddc2ed-1bb9-46ca-9edf-65529bbc12f0_rw_1920.jpg?h=c50fcbcbdcab73ce9f96973466346a65)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/36d09017-792f-4dcf-b7e8-80e820348d1c_rw_1920.jpg?h=a3a3ea83523bb6922bcecdf67a044a78)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/2627c18a-0908-43b1-987f-1f5c6e53fe6f_rw_1920.jpg?h=bbce99fc192874723c744a1231c27dc4)
Approved logo
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/8b7df9f3-a708-4044-8148-b6ddc7803641_rw_1920.jpg?h=43fc1db68461ce99b975aa476002f245)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/afa61e4f-3e5a-4afe-ab8e-b1fda28bc7c2_rw_1920.jpg?h=f2094302492724cf2269a8e04e47a50f)
Alphabet
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/503e9a9b-e87d-44d2-a69d-4995d3aed539_rw_1920.jpg?h=2135e31889de21dcb8d3c4d6bf6ef561)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/a49bd03b-d07b-4539-834f-166e95f0a5c3_rw_1920.jpg?h=849e6f4c4993c86598b891ded8c63415)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/c5f27a02-1611-4278-b944-179d4c385a5d_rw_1920.jpg?h=acb9b52ef167294829422a96642e37cd)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/6bc2bea0-69a1-4177-a825-cfbcc19e6e70_rw_1920.jpg?h=85d526a28921015a1c6229f8dc1fc1ce)
Final pieces made by the agency
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/cbed8d6f-afe5-4dff-8ff5-e8b60f89758c_rw_1920.jpg?h=e51b695467d08519b877b61729009e77)
![](https://cdn.myportfolio.com/ff425faff89be3265f5e54a8fe04616f/853034b6-73b4-4f40-b254-d1f3cef171cf_rw_600.jpg?h=2dbcfd659b06d2dac20eb0e3e08c67a3)