Diet Coke — Retweets of Love
Poster Design / Lettering / Visual Campaign
I was commissioned by New York agency Droga5 to create two posters for a Diet Coke campaign titled Retweets of Love. The project invited artists to reinterpret real tweets from Diet Coke fans, turning social media affection into expressive visuals.
I developed custom lettering and compositions based on the selected tweets, blending bold typography with a playful tone that matched the campaign’s spirit. Although this was a project from a few years ago, I’m still proud of the result and happy to share it here.
Sketches
Vector previews
