Hospital Pequeno Príncipe — Signage Design
Signage / Illustration / Visual Strategy
During my time at Lumen Design Studio, I had the opportunity to contribute to the development of the signage system for Hospital Pequeno Príncipe, one of Brazil’s most respected pediatric hospitals. After transitioning from Lumen, I joined the hospital’s in-house team as Senior Designer and later served as Creative Director in the marketing department, where I led and helped implement the complete signage program.
This was a deeply meaningful project for me, one I proudly include in my portfolio. I was involved from the early sketches through to final execution, creating all illustrations, helping define the color palette, and shaping the signage strategy. The goal was not only to deliver a clear and effective system, but also to create a playful and welcoming environment for children, families, and staff.
The result is a vibrant and thoughtful signage experience that blends clarity with creativity, supporting both navigation and emotional comfort in a pediatric setting.
