Judzi - Logo Redesign & Brand Refresh

Complete logo redesign and brand refresh for Judzi. The new wordmark was drawn from scratch with attention to calligraphic structure and proportion, resulting in a more balanced, legible, and dynamic identity. The project also included an updated color palette and brand usage guide — giving the visual identity a fresh, modern look.

Judzi – Logo Redesign & Brand Refresh

Logo Design / Lettering / Brand Guidelines

This project is a complete redesign of the Judzi logo. The original mark was a loosely constructed script that lacked balance and refinement. My goal was to modernize the brand while preserving its personality and energy.

I redrew the logotype from scratch, applying proper calligraphic structure and proportion to create a dynamic, authentic mark with improved legibility and visual harmony. Alongside the new logo, I developed an updated color palette and a brand usage guide, giving the identity a fresh, modern look with clear and consistent visual direction.