Kaiser Custom Type
A Custom Type project for a Brazilian Beer
Custom typeface designed for Talent, a leading advertising agency in São Paulo, Brazil. Developed specifically for a national campaign for KAISER, one of Brazil’s most popular beer brands, the typeface captures the bold, approachable spirit of the brand and was tailored for high-impact visual communication.
Reference concept art
Vector tests
Basic Version of the Kaiser Typeface
Final version of the Kaiser Typeface
Basic Version Test
Final Version Test
Comparison
Glyphs Palette
How to use the Typeface
Application Example