Kaiser Custom Type
A Custom Type project for a Brazilian Beer
Custom typeface designed for Talent, a leading advertising agency in São Paulo, Brazil. Developed specifically for a national campaign for KAISER, one of Brazil’s most popular beer brands, the typeface captures the bold, approachable spirit of the brand and was tailored for high-impact visual communication.

Reference concept art

Vector tests

Basic Version of the Kaiser Typeface

Final version of the Kaiser Typeface

Basic Version Test

Final Version Test

Comparison

Glyphs Palette

How to use the Typeface

Application Example