WGU Brand Redesign
Logo and Symbol Development for Western Governors University
I was invited to take part in a major and exciting brand redesign project for WGU (Western Governors University), a nonprofit, accredited online university known for its innovative, competency-based education model in the United States.
The internal WGU team was already working on the logo redesign when I was brought in to collaborate and support the development process. I explored multiple directions, creating logo options and variations, as well as redesign concepts for the brand icon, testing different visual paths and symbolic approaches.
In the end, the final brand followed a different direction for the logotype, while one of the symbols I developed was selected and adopted by the team. Regardless, it was a highly collaborative and rewarding project, and the results can now be seen in real-world use.
Here is a glimpse into the creative process and the range of alternatives explored along the way. I hope you enjoy it.
